Digital content marketing for thought leaders
We are a content marketing & content strategy agency. We help with the planning, creation & promotion of content that is worth finding, sharing & taking an action on.
The 4 step content marketing process & services we offer
We’re much more than copywriters. We are a team of marketers, creatives & technologists, who understand how to deliver results.
Content needs to be created with purpose. By starting with business goals, strengths and brand positioning, we identify what content appeals to the target market. Then, we figure out the best way to get those eyes on that content & nurture potential prospects into paying customers.
We produce written, visual and rich media content that is well researched, optimised & aimed at the target audience. We can also enable inhouse resources with the right research, briefs and ‘over the shoulder’ support.
We will promote & amplify the produced content via highly targeted tactics such as SEO, Paid Search, Display, Remarketing, Content Discovery and many more. The integrated promotion extends right across earned, paid and owned media.
We help teams understand whether their content marketing efforts work. We join the dots across the multi-channel prospective user experience. It’s key to understanding, learning & improving content marketing performance.
What We've been up to
Latest work & thoughts
WE’RE A TEAM OF PASSIONATE CONTENT MARKETERS BASED IN MELBOURNE
In order to stand out from the crowd, working with a capable, consistent and proactive team is essential. We structure our team around the best way to get results for each individual business. This provides businesses with a mix of the right skill-sets across the content marketing lifecycle – combining strategy, creativity, content production and promotion to achieve the real results that matter.
The Team
Val
Marketing & Strategy Direction
Dimitry
Technology & Operations Direction
Anton K.
Resource Management
Igor S.
Campaign Management
Igor
Design / UX
Anton S.
Campaign Management
Artem
Web Development
Anna
Web Development
Elena
Content Management
Elijah
Campaign Management
We specialise in a range of business categories
Technology
We have both the marketing and technical expertise to help companies selling in a complicated B2B channel. We’re also one of the few content marketing agencies that boasts a Technical Director amongst the team.
High Price Point
Products & Services
Buying a high price point service or product is not an impulse decision. It usually requires a long buying lifecycle & the need for a company to remain relevant and top of mind during this time.
Franchises
We have the expertise to content market a franchise with many locations & targeted mini campaigns tailored to each location. We also understand the importance of promoting the overall brand from a thought leadership perspective.
Louise Bedford
Director / The Trading gameI wanted to say that the site looks fabulous! The design, the layout, the ease of use, and most importantly the results!. Well done!
Ashley Churcher
Marketing Director / NicheVal & the team are great to work with and experts in the field of Digital strategy and User Experience. Working with them on a variety of projects has been a pleasure. They have consistently gone above and beyond to deliver projects that exceed stakeholder expectations and enhance their reputation in the industry. I highly recommend engaging Grid Concepts to assist with your upcoming digital projects!
Stephen Foxworthy
Group Account Director / DTDigitalVal and I worked closely on a variety of projects. He has always a pleasure to work with, with a great outlook, capacity for work and team ethic. Under sometimes difficult circumstances, Val & the team managed the delivery of some very high profile projects, including the massive re-design of the Myer.com.au website.
Some of the brands we’ve helped
We Can Help You
Every business understands the importance of new customers, but it can be challenging to understand how to consistently attract them. We can certainly help here.
Using the expertise, systems & data at our disposal we demonstrate how to increase existing revenue without a significant increase in effort.
Content marketing is one of the most effective ways to engage target audiences and build consumer loyalty. We equip businesses with the right tools to achieve results in their content marketing efforts.
Keeping the existing customers happy is the easiest way to protect return on investment. We have some fantastic tactics in our arsenal to help improve retention.