Metropole | the Sentiment Campaign

Organic Search, Google Ads, Facebook Ads, YouTube Ads, Native Ads, Google Looker Studio

Client Requirements

Metropole Property Strategists is a property investment and advisory firm with offices across Melbourne, Sydney & Brisbane. They offer a range of services including property research, market analysis, property development, property management, and buyer advocacy. Metropole Property Strategists have a team

Grid Concepts have been working with Metropole now for 13 years and provide a wholistic marketing, design & technology support layer to Metropole’s marketing department.

 

Campaign goals

  • Ned a reliable flow of leads at an acceptable cost per lead
  • Need to be able to scale up the campaign and dial down when required
The Result

Grid Concepts have created a multi-channel digital marketing campaign for Metropole that doesn’t rely on a single source of leads. Rather the leads can come from a combination of sources that are:

  • Organic Search (SEO)
  • Google Ads
  • Facebook Ads
  • YouTube ads
  • Email marketing / marketing automation
  • Remarketing across Google Display Network, Facebook, Instagram & Reddit

New channels are continuosly added and tested against the acceptable cost per lead (CPL). When a channel doesn’t meet the required CPL, it is quickly discarded and the search for the next cadidate continues.

Robust, detailed weekly reporting is provided to key stakeholders within the Metropole marketing team. We utilise Google Looker Studio to leave the stakeholders with a live dashboard that they can refer to at any time. Furthermore monthly, quarterly & annual workshops are held to report & plan for the next period of activity.

As a result Grid Concepts provides more than 80% of Metropole’s leads feeding multiple business units right accross Melbourne, Sydney & Brisbane.