Paterson | SEO Campaign

Organic Search (SEO), Google Ads, Google Display Network Remarketing

Client Requirements

Paterson Fine Jewllery (PFJ) was established in 1935 as a trusted jewellery wholesaler in Australia. PFJ is both a jewellery supplier and a manufacturer with a wide net of retailers that it suppies to right accross Australia and New Zealand. Prior to approaching Grid Concepts, PFJ did very little digital marketing and it’s safe to say that their online authority and the website were built from zero.


Client goals
  • Build online authority & prominence in Organic Search for
  • Deliver B2B leads in a cost efficient manner
The Result

With this client we’ve little had to start from zero, even though they’re a very established and known brand in the Australia jewellery world. However the nature of the industry is such that most of the marketing is still done in offline, the traditional way.

We have also launched Google Ads and GDN Remarketing campaigns to supplement the Organic Search campaign.

In the space of 6 months we’ve been able to rank PFJ for the majority of identified search terms on page 1 of Google.