UX directly influences loyalty, conversion & uptake of your product/service
Great design sells. Whilst this saying has been true in the pas, in this day and age it is not enough to have a great looking website. You need to create a great customer experience & tell your story effectively.
That in turn will lead to conversions. A conversion to your business may mean a sale, a registration into a member or it may mean a decrease in shopping cart abandonment and the list goes on. Each of these track-able factors is directly relevant to the ROI you will receive from your online product / website. Investing into User Experience, prior to launching your product is profitable, in some cases 100 times more profitable, than investing post launch. Watch the above excellent video, provided thanks to Dr Susan Weinschenk about the ROI of User Experience.
Our Core Services
01: USER EXPERIENCE DISCOVERYObserving & interviewing your end-users is the best way to understand them. Grid Concepts takes understanding end-users' needs and objectives seriously.
02: INFORMATION ARCHITECTUREBefore user interface design is started, information architecture and user journeys through the site need to be defined.
03: USER INTERFACE (UI) DESIGNA user experience is how someone feels about your product or service. Well-guided visual design can create confidence and positive perceptions about your brand.
04: INTERACTIVE PROTOTYPINGSeeing is believing. We help you tell your story with User Interface Prototyping, Demos and Front-end Development.
05: ‘REAL WORLD’ USER TESTINGOur ‘Real World’ user testing services help clients understand how users are experiencing their interactive products and services.
06: CONVERSION OPTIMISATIONIn today’s fast paced world consumer behaviour and device screen sizes are always on the move. Hence it is vital to have an ongoing conversion optimisation program post launch to maximise the return.
We can also help you with
Let us develop the entire presentation layer experience, whether it is for desktop, mobile or tablet.
Need an end-to-end solution, including back-end development? No problem. We have your back.
AGILE UX PROCESS
The larger the project the more important it’s to be nimble and iterate with user’s and stakeholder’s feedback in mind.
in 2014 50% of traffic online will be done via mobile and tablet devices. It is no longer enough to design for desktop alone.
WHAT OUR CLIENTS SAY
“I wanted to say that the site looks fabulous! The design, the layout, the ease of use, and most importantly the results!. Well done!”
Louise Bedford // The Trading Game
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Grid Concepts is a young & ambitious company, whose staff over the past 10 years had the privilege of working with some of the largest advertising agencies in the country, such as Clemenger Group, Ogilvy (an STW Group company), Amnesia Razorfish (a Microsoft company), DTDigital (an OgilvyInteractive company), Hitwise Search Marketing & Hyro among many others. During that time we’ve produced online solutions for such household names as Myer, World Vision, Mitsubishi Motors, Mercedes Benz, NineMSN, adidas, National Australia Bank, Autobarn, Telstra, Officeworks & Spirit of Tasmania.
We aim to take the guesswork out of delivering effective cross-platform websites.
User Experience Director
Digital marketing professional with a broad experience, encompassing User Experience (UX), digital strategy & production of large scale websites and online solutions. Direct experience with some of Australia's largest brands (Myer, Mercedes-Benz, NAB, World Vision and many more).
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