1 Content Marketing Strategy & Planning


Content needs to be created with purpose. By starting with business goals, strengths and brand positioning, we identify what content appeals yo the target market. Then, we figure out the best way to get those eyes on that content & nurture potential prospects into paying customers.

2Content Production


We produce written, visual and rich media content that is well researched, optimised & aimed at the target audience. We can also enable inhouse resources with the right research, briefs and ‘over the shoulder’ support.

3Content Promotion & Management


We will promote & amplify the produced content via highly targeted tactics such as SEO, Paid Search, Display, Remarketing, Content Discovery and many more. The integrated promotion extends right across earned, paid and owned media.

4Measurement & Optimization


We help teams understand whether thier content marketing efforts work. We join the dots across the multi-channel prospective user experience. It’s key to understanding, learning & improving content marketing performance.

What We've been up to

Latest work & thoughts


The Rise of Steemit – The Next Big Thing for Content Marketers?

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Steemit is the newest (and youngest) kid on the online social block. In the last two weeks, the Steemit has seen a significant growth (~1000%) – rather impressive feat, to say the least. The site launched in May of this year, but it was only recently that contributor funding was released and the the platform paid equivalent of 1.3 billion of Steemit’s cryptocurrency (or “Steems).

Hoes does Steemit work?

Is it paid?

Steemit is currently free to join. The platform is only 3 months old (currently in BETA) so this may that may change.

What’s the idea?


It is simple in theory – give the power to Steemit users to create and curate content on the website and in return they receive a proportional cut of the digital currency, rather than the corporate stakeholders, like we’ve seen with other social sites.

Much like Bitcoin, the Steemit currency is completely online and offers an exchange rate against the US dollar. There are currently 657 digital currencies tracked by the price index site Coinmarket. On which Steemit has managed to reach close to the top of the list as the third largest in terms of market cap in 3 months! But it’s not the crypto-currency incentive that should be most appealing to content marketers – it’s the potential audience that this platform may present.

How is it different to other social media platforms?

It’s all a popularity contest on Steemit, much like that of Reddit and Facebook. The more engagement you get on a post, the more likely you are to show up in trending feeds. But what makes this platform so unique is that audiences get a share of the cash prizes just by interacting through votes and comments. With cash benefits for writers and more importantly active interactors, there’s a great deal of incentive for audiences to consume content like we’ve never seen before.

Who contributes content to Steemit currently?

The content on Steemit isn’t limited to computer and online currency talk either. Users can post any kind of content they want and categorise their content though searchable tags. Topics range from gardening and travel tips to how-to computer coding guides plus everything in between. And these posts are gaining hundreds and even thousands of votes by the minute.

Steemit CEO Ned Scott commented on the recent success of the social platform:

“People are recognising the vast potential of a community-operated social networking platform. The Steemit team has created an online hub where users can monetize their time and their energies and share in the profits like never before… With Steemit, the market forms around you.”

And what a fantastic opportunity this has created for the online content marketers among us.

Still sceptical?

I don’t blame you. Don’t take my word for it though, click on the live feed of all the interactions on Steem to see the rate at which it is being adopted by both content creators and readers alike.


What makes the system tick?

Steemit has developed an engagement system, whereby it isn’t just the users who vote or comment the most, who earn the most amount of currency. Remuneration through interaction is calculated by what posts go viral and who was the first to give these articles the tick of approval. The more popular a post is, the more its voters are rewarded. Therefore it’s in the audience’s interest to read the content and pick out the best of the best. There are already Steemit posts offering formulas and cheat sheets for finding the best content to vote for. This means that the Steemit audience aren’t simply voting mindlessly, but they’re picking and choosing their votes – looking for topics that interest them and they think are well-written.

The downfall of user-generated and deregulated content is that an enormous amount of poor quality content is put on the site daily. Over time, this will become more evident as the platform grows in popularity and users try to produce quantity over quality in an attempt to gain more currency rewards. This is where you, the content marketer and the expert in your field, will become a useful contributor and a valued source among audiences, particularly within specific topics and tags. It’s the well-thought out and quality pieces that will gain traction on this platform. The more informative and authoritative your post, the more votes you’ll likely receive.

Where does the Steem money come from to give away to the users?

The concept is fairly intricate and is propped by the blockchain based technology. If you are not familiar with the blockchain and the pinup currency BitCoins head over here and familiarise yourself. Chances are you will be hearing more and more about blockcain tech.

In essence though:

  1. The blockchain based tech behind Steem creates a virtual currency called Steem dollars.
  2. The value of the currency is dependent on the popularity of the Steem network and hence all the digital assets it owns.
  3. Steem is then able to distribute Steem dollars to the deserving platform users, who can swap it for BitCoin and subsequently exchange into any major non-virtual currency.
  4. No Steem dollars don’t grow on virtual trees, but are made from great content & enough reader consumption around it.
  5. The value of Steem dollars will continue increasing as long as it remains useful and scarce.

Still confused? You are not alone…

The Steemit system does need multiple gears to make it turn and many are still scratching their heads and wandering what exactly is going on here, as you can see from the conversation on Steemit below:



The opportunity to you as a marketer

It’s ok if you don’t understand all the cogs that make the wheels at Steemit turn.

What is important is that it is a rare opportunity for you as a content marketer to get in the 1st carriage of the departing new social media train.

Those who come along later will certainly be playing catchup.

Mainstream media outlets are yet to have caught onto this craze but we’re sure to hear more about it in the coming weeks. We’re only seeing the beginning of this new social platform and its potential. Steemit has only existed for 3 months and already sits at a market cap of $260 million. In comparison, Facebook didn’t even have a feed for over a year and now sits at a market cap of US$332 billion. With such a successful and accelerated kick start to the online social game, it will be interesting to see how Steemit grows in its first year.

It looks like content creators are flocking to Steemit & some are even predicting that it will quickly disrupt some of the traditional networks like Reddit.


Our greatest recommendation is to get on the social platform now, share your valuable content, gain a following and be a pioneer in the Steemit content marketing revolution.



6 Content Creation Tools That Will Rock Your World!

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It’s now been well established that content marketing is an aspect of marketing that you need to direct your efforts towards, no matter how big or small. You do your research, find your content but how do you make it interesting and easy for your readers to digest? You have to make it exciting.

The content production phase is when you’ll find content creation tools the most useful. Employing a strategy to content creation ensures you’re creating interesting and easy-to read content. This is the difference between retaining readers and losing them. If you can gain trust with your readers and take them on a step by step journey through the consumer funnel, then you might even convert these into a sale. And that’s the whole point of this content marketing business in the first place, isn’t it? In this article, we explore the best content creation tools for creating articles, infographics and videos.


Content Creation Tools: Planning & Readability

Divvy HQ


Sometimes two heads are better than one. Better yet, a whole team of heads working on your  content creation can do the world of good for your content creation efforts. Differing areas of expertise mean the more eyes that look at your articles the better. But back and forth emails and duplicate copies can make the simple idea of sharing and altering content between team members a rather confusing and time consuming task.

That’s where the content creation tool Divvy HQ comes in handy. The easy-to-use interface features a wide range of functionality including a dashboard with what’s due, what’s done, what the teaming is working on right now, shared calendars, content and social publishing and a parking lot for great ideas you can reference later.


The best part of Divvy HQ is that its workflows tools ensure efficiency and structure no matter what size your team is. Your team can use the content creation tool to mimic the production process

  1. Copywriting
  2. Review/edit
  3. Design/photo sourcing
  4. The final review and approval

You can create a custom workflow template if you find a more efficient method as well. Plus there are some small, handy features such as creating multiple tasks for each content item and logging hours. It’s a great content production platform if you’re producing a lot of content and working with multiple team members.


Cost: $25 per user


Hemingway Editor

It is unrealistic that every business will be able to afford a copy editor for their blog posts but we still want our content to be readable. At the end of the day, you’re the expert in your field but you aren’t a professional writer and editor as well. Your role is to give the best advice that you can. You might not have the skills of a trained writer or editor but Hemingway app is like your own computerised copy editor. As you write, the app grades your grammar to highlight complex sentences, hard to read phrases and heaps more. If you know your stuff but can’t always find your way with words this is the app for you.


Hemmingway Editor is different to any other spellcheck and grammar app you’ve used before. It isn’t about being 100% grammatically accurate. Rather, Hemmingway App measures the readability of your writing using the Automated Readability Index. Sounds complex but Hemmingway just looks at features of the text such as the length of sentences, phrases with simpler alternatives, unnecessary adverbs and the use of the passive voice to give your work an overall readability grade. Your aim is to score below a 10th grade level, which is achieved by reading through the constructive comments the app provides.

Maybe in the future you’ll have the super team of writers and editors for your blog, but until then, Hemmingway App is a good place to start.

Cost: Free


Content Creation Tools: Graphics



A picture can speak a thousand words – combine elements of text and some good looking imagery and you’ll be able to capture the attention of your audience. Including infographics in your articles is a fantastic way to break up text and summarise your point. Everyone is time poor these days and the internet only amplifies this need for speed and efficiency. Providing your audience with a quick visual summary of the kind of information they’ll gain from reading your article is not only convenient but will also keep them engaged and on the page for longer.

Piktochart is on off must have content creation tools because it offers fantastic visual templates that are fully customisable. Drag-and-drop functionality means that you don’t have to fiddle with high-tech software. The hardest task you’ll have is choosing the colours for your infographic. But that doesn’t mean that you aren’t spoilt for choice when it comes to the design itself. There are over 400 professionally-designed templates to choose from. You also have icons, images, graphics, charts and maps at your disposal. So get creative.


Cost: Free or starting from $15 per month for premium packages


Meme Generator

Your audience want you to keep them informed but it couldn’t hurt to make them laugh at the same time. Memes are the perfect addition to an article to break up chunks of text and re-enforce an important message from the text.


The Meme Generator takes the simple idea of captioning images and makes this more accessible and useable for everyone. You can choose their image templates or you can upload your own images. It’s completely customisable. Other customisation features include moving and resizing text boxes, changing colours and fonts or even drawing on your meme. They don’t take long to make but they can be very effective in delivering your message. You never know, maybe one of your memes will go viral.

Cost: Free



Go one better with animated GIFs. Giphy is a fantastic tool that allows you to search thousands of animated gifs. One picture tells a thousand words, well how about an animated one? What’s more most social media networks will accept animated gifs. A great way to inject the fun factor as well as the viral aspects into your social media channels.


Cost: Free


Content Creation Tools: Video



Movies and videos are a great way to keep your audience engaged from the get-go. Too often valuable content is getting lost in visually saturated social media platforms. Not only will video be a great addition to your social media pages but also a great supplement to your blog posts. Your audience is time-poor so they don’t always have the ten minutes it takes to read your article. They might have one minute for a visual summary. Then if the video appeals to them, they can bookmark your articles for further reading.


In the past, quality video production has been an expensive venture that not all businesses have the money or resources for. There are currently loads of great video creation tools out there now to combat this problem. Magisto is one of these. The tool allows you to turn your photos and videos into one professional video. You can choose from an array of themes, music and other customisations. With the Smart Movie Maker you can add your own custom branding, styles, captions and music. You really don’t have to be a computer or video editing whiz.

Cost: $9.99 per month for Business Edition


Shakr Plus

The list of video creation tools is endless. It’s hard to know which are the good ones and which are just the timewasters. Shakr is definitely a content creation tool you should have up your sleeve. There’s no need to download complicated software because the Shakr Video Editor can be accessed through your web browser. The process is simple – choose which video design you like, drag your own photos and videos into the editor and add your text. Once you’re happy with your video, you’ll be sent an email with the completed video so you can always find it again later. Simple.


There is a huge selection of video designs to choose from all created by professional designers that have worked for some of the bigger name brands such as Nike, Samsung and BMW. They’re always adding more as well so you’re sure to find new designs for a fresh new addition to your website, blog posts or social media!

Cost: Free with watermark over video, $65 per video, $99 per month for 5 videos or $299 per month for 20.



Content marketing and content creation isn’t just about doing your research and writing a long-winded article. Mix it up, get people excited and break up your text with something visual. Making your content easy to read – whether that’s with shorter sentences, simple vocabulary or visual aids – will make the world of difference to audience retention. You want them to stay on your page, read your information and direct themselves around to other pages on your website.

The journey doesn’t just stop here either. If you’re interested in how to get the best out of your content, have a look at other useful content marketing tools in our up-to-date Content Marketing Explorer.


Content Marketing Tactics Infographic Feature

Best Content Marketing Tactics for 2016

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Are you planning for 2016 yet? We’ve got a series of infographics to show where you’ll see huge content success stories in 2016. And first up are your content marketing tactics.

Beyond the obvious, what formats have you looked at for your content? There’s a proven format to suit any business’ strengths. But the best ones might surprise you.

Unsurprising however is the number of Australian businesses that plan to create more content in 2016. Of course, that means that we all need to lift our game. With more content out there, the more yours needs to stand out among the noise. Planning is everything.
Content Marketing Tactics Infographic


Plan next year’s content with a tried and tested bag of tricks. Get the complementary series here.



What is Content Marketing? The Simple Guide.

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Before I answer this question, let’s make the case for online content marketing specifically. Those who still feel that digital should be playing second fiddle to the traditional marketing channels need to read on…

FACT: Australians Love Hanging Out Online

Nielsen reports that in June 2015 18.1 million Australians have hit the internet. That’s right – nearly 75% of all Australians. Each of these Australians spends on average spent 37 hours online each month, each session lasting about 35 minutes. And guess what? These numbers just continue growing across the board (from 17-70 year olds).

Every part of life is now being connected to the web. It’s where we go to ask questions and find answers. It is not just used for entertainment purposes but also to inform upcoming buying decisions.

Question is – what is the most effective way for a company to join the prospective customer during their online travels? The firm answer to that is Content Marketing.

What Exactly Is Content Marketing?

To answer that, let’s first take a little trip down the memory lane. Traditional online marketing very much revolved around interrupting the prospective customer with advertising. With more and more interruptive media barraging the consumer from all directions, the trend is very much to turn off and opt out from all unsolicited marketing messages. As advertisers we are seeing fewer ad clicks, more people using AdBlocking software, and heavy criticism of businesses with intrusive advertisements.

Content Marketing flips traditional marketing on its head. Rather than interrupt it aims to educate and assist on the consumer’s terms, not on marketer’s terms. The Content Marketing Institute defined it as follows:

Content Marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

The important part here is valuable and relevant. Content Marketing takes advantage of how customers WANT to use the internet and consume media. They want to be informed, helped and entertained, and most often they want it quickly and easily.

Your company, as a specialist in your specific industry, has all the relevant content to provide to prospective customers: tutorials, guides, how-tos, research, opinions, stories, examples, in video, audio written, photo, illustration, graph or spreadsheet format. You get the point. It can be any form of written, visual or audio-visual content, essentially anything that will provide value to your target audience. If your prospective audience doesn’t know your company, you can establish awareness and a relationship by offering a helping hand. If they already know who you are, then your knowledge and expertise will set you apart from the crowd.

The key here is providing value at the right stage of the prospective buyer’s journey.

Intersecting the Buyer’s Journey

While we don’t always know exactly why individual people make individual choices, we know what influences them. What influences them is mostly based on the available information.

The internet has brought about a shift in power. Before the “information age” consumers had to rely on the information they were given by the brand, or could find nearby. Now when customers are looking for answers, search engines like Google are the central hub for information gathering. Customers now have the power to find out whatever they need to know, with or without the business’ involvement. Customers have a choice and freedom. Business needs to acknowledge that.

We also know that when a purchase is risky or significant, customers spend longer researching and assessing their options. You’re more likely to research your next car than your next sandwich.

Especially for high-value or technical purchases, there’s a huge opportunity for brands to be a part of that search for information.

Let’s have a look at some examples of how other brands employ Content Marketing.

Content Marketing Examples

Unbiased Expert Voices – Property Update

Metropole property buying group has created an entire online resource with tens of thousands of articles, and over 90,000 weekly subscribers to its online publication. All content here is obviously complementary and serves as a fantastic way to introduce the Metropole brand but in a very unbiased, educational way. As a result of valuable, relevant and consistent stream of content, both Property Update and Metropole rank on page 1 of Australian Google results for hundreds of popular search terms such as ‘property development’. A neat Content Marketing machine, considering there are 174 Million Google results for just ‘property development’.


The takeway for you:

Think about the prospective customer andf how you can add value to their information hunt. Don’t always create content with your branding all over it. You can market your services AFTER the trust has been established, when the prospect sees you as an authoritative expert voice. Property Update did not happen overnight. It took consistent effort over a number of years. Plan for long term success with Content Marketing and don’t expect miracles tomorrow. Think of it as dating. Did you earn the trust of your partner overnight or did it take time? I bet its the latter.

Infographic Content – The Business Insider India

This infographic from the Business Insider India promotes an existing article in an informative and visually engaging manner. They have essentially created a visual summary as a both a Content Marketing piece and a short guide that can be printed out and used offline. It is not a highly complex graphic from a visual standpoint, rather it is about key content in this case.


The takeway for you:

Content Marketing does not always need to involve long articles and expensive productions. This is a great example of a short valuable piece that can not just work online but also offline. Also note the branding – it’s not in your face, but is there when someone is looking for the source.

Curated Pinterest Galleries – Penguin Random House

Penguin Random House (a book publisher) has used Pinteredt to create a Content Marketing visual story for various classic literary titles. For example this one “What would Jane Austen do..” displays Jane Austen themed photos with photo annotations made by Random House. A fantastic combination of digital era tools and curated content in the book publishing space that is struggling for revenue and ideas right now. It is no wonder that Penguin Random House has nearly 1.5M followers on Pinterest.


The takeway for you:

When it comes to social media, entertainment is key. Penguin have been able to marry Pinterest and linear narrative in their books to create a new way to consume Pinterest content. That’s very share-worthy and has huge viral appeal. Don’t be boring when it comes to social media Content Marketing. Have a distinct voice that’s never dry.

Behind the Scenes – The White House

This shows that even the most boring of organisations can create entertaining and engaging content. Staff have been taking behind the scenes photos, which I’m sure have been approved by the right channels first, but the result is both engaging and informative. Certainly provides a different face to the usually strictly official body. Several photos are below, but there and more than 150 more are available at the White House Website. A fantastic Content Marketing photo gallery example.

The takeway for you:

Even the most serious of organisations can be fun. Make it about people, not companies. People want to relate to people. Be real, be humble and consistent in your Content Marketing.

So How Do You Get Started In Content Marketing?

You don’t need to have million dollar budgets to create valuable content. What you do need is a consistent and sustainable content strategy that will allow you to plan, create content, distribute it and measure the effectiveness of your efforts.

No strings attached. Just enjoy and spread the word

Get started & get our free series of Content Marketing ebooks.

Here’s the answer. In this free series of ebooks by the Grid Concepts AU marketing team we lay out the foundation of our own Content Marketing system. In these practical, high-impact guides we expose what works and how to do it effectively.

Get Your Content Marketing eBook Series

It’s valuable content and it’s free. We practice what we preach, so go and check it now!



Study: When Should You Market to Mobile Users?

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It’s pretty clear that businesses need to be accessible on the go. Mobile-friendly websites provide an improved user experience, better Google search rankings, broader accessibility and the branding value of being up-to-date. Google is now seeing more than 50% of searches come from mobile devices. It’s pretty important to cater to mobile browsing.

But when are people likely to have their eyes on their phone? If you want your customers to take a mobile-specific action, you need to know when they’ll be ready to act. In preparation for launching a new mobile app, we needed to know when most people will be prepared to download it, use it, and rate it. So we ran some tests, and the results are below.

These results are taken from a website that publishes daily content, aimed at the Australian consumer market. The site averages 110,000 sessions per month and publishes a newsletter each day at 10am. These findings use data taken from January 1 to June 30, 2015.

Mobile Behaviour 1: Mobile Browsing is Strongest in the Early Morning.

It’s the modern morning routine. You wake up in the morning, grab your phone, and check what you’ve missed while you were unconscious. From the above trend-line, you can see that this behaviour is common among Australians. There’s a major spike in mobile browsing between the hours of 6am and 9am, during wake-up, breakfast and the commute to work. Desktop browsing takes over at 10am, while many of us are sitting behind desks. Then at 5pm there’s a switch back to mobile dominance, on the train home and in front of the TV.

It’s often discussed anecdotally, but we have some compelling evidence here that people are indeed waking up and going to sleep with phones in their hands. This of course validates the common rule of thumb that you should either post to social media at 6am or 6pm. It also lends some credibility to the idea that mobile is the preferred format for recreational browsing.

Mobile Behaviour 2: Mobile Browsing is Strongest on the Weekend.

We’re also more likely to use our mobile phones over the weekend. Our data shows that desktop is king during working days, with roughly 20% more traffic than mobile Monday to Friday. However this statistic is then flipped, with nearly 20% more traffic on mobile during the weekend, though with less browsing overall. Nevertheless, we’re still accessing the web while we’re enjoying a family brunch.


While we can only speculate at the reasons behind these trends, there are some clear messages to take from the data.

1. If you want to reach mobile users, aim to be ready for them when they’re waking up. Otherwise, wait for the evening.
2. You’re much more likely to be reaching consumers through their phones on the weekend.


Customers are Changing

Customers Are Changing. Reach them in new ways.

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Customers are changing. You just can’t reach them in the way you used to.

Interruptive advertising is losing its influence. You want to capture the attention of people who are already interested in your product category.

Inbound marketing intersects with the decision-making process by exposing customers to your brand when they’re open to information.

Customers are Changing


52% of Australian 14-29 year olds don’t watch free or pay TV AT ALL. (Ipsos 2015)

36% of companies identify their biggest challenge today to be producing engaging content. (Marketo 2015)

The average consumer identifies that product websites are more influential on their purchasing behaviour than any form of print advertising. (Deloitte Media Consumer Survey 2014)

Consumers identify search engine advertising to be the most influential online advertising form (Deloitte Media Consumer Survey 2014)



In order to stand out from the crowd, working with a capable, consistent and proactive team is essential. We structure our team around the best way to get results for each individual business. This provides businesses with a mix of the right skill-sets across the content marketing lifecycle – combining strategy, creativity, content production and promotion to achieve the real results that matter.

Management Team

Val Melamed <span>Marketing & User Experience</span>

Val Melamed Marketing & User Experience

A digital marketing strategist & creative thinker. Direct experience with some of Australia’s largest brands (Myer, Mercedes-Benz, NAB, World Vision, Microsoft & many more). An Arsenal (EPL) & a St Kilda man. A weekend coffee warrior, with a love for new hangouts.
“Know your ideal customer & the value proposition to them. The rest will fall into place.”

Dimitry Rybkin<span>Technology & Operations</span>

Dimitry RybkinTechnology & Operations

Dimitry is the resident technical guru. He heads up Grid Concepts’ Technical & Operations teams.  As an immigrant from Soviet Union & a keen traveller, Dimitry has a colourful story or two, which he is always willing to share.
“Knowledge is of no value unless you put it into practice.”

We specialise in a range of business categories



We have both the marketing and technical expertise to help companies selling in a complicated B2B channel. We’re also one of the few content marketing agencies that boasts a Technical Director amongst the team.

High Price Point
Products & Services

Buying a high price point service or product is not an impulse decision. It usually requires a long buying lifecycle & the need for a company to remain relevant and top of mind during this time.


We have the expertise to content market a franchise with many locations & targeted mini campaigns tailored to each location. We also understand the importance of promoting the overall brand from a thought leadership perspective.

Louise Bedford

Louise Bedford

Director / The Trading game

I wanted to say that the site looks fabulous! The design, the layout, the ease of use, and most importantly the results!. Well done!

Ashley Churcher

Ashley Churcher

Marketing Director / Niche

Val & the team are great to work with and experts in the field of Digital strategy and User Experience. Working with them on a variety of projects has been a pleasure. They have consistently gone above and beyond to deliver projects that exceed stakeholder expectations and enhance their reputation in the industry. I highly recommend engaging Grid Concepts to assist with your upcoming digital projects!

Stephen Foxworthy

Stephen Foxworthy

Group Account Director / DTDigital

Val and I worked closely on a variety of projects. He has always a pleasure to work with, with a great outlook, capacity for work and team ethic. Under sometimes difficult circumstances, Val & the team managed the delivery of some very high profile projects, including the massive re-design of the Myer.com.au website.

Some of the brands we’ve helped

Some of the brands we have worked with
















We Can Help You

Increase traffic to your website

Every business understands the importance of new customers, but it can be challenging to understand how to consistently attract them. We can certainly help here.

Boost revenue from your site

Using the expertise, systems & data at our disposal we demonstrate how to increase existing revenue without a significant increase in effort.

Get started in content marketing

Content marketing is one of the most effective ways to engage target audiences and build consumer loyalty. We equip businesses with the right tools to achieve results in their content marketing efforts.

Audit or create your content marketing strategy

Keeping the existing customers happy is the easiest way to protect return on investment. We have some fantastic tactics in our arsenal to help improve retention.