CONSULTING & STRATEGY
We don’t take shortcuts when it comes to planning & strategy.
Content needs to be created with purpose. By starting with your goals, strengths and brand positioning we identify what content your market is hungry for. Then we figure out the best way to get eyeballs on that content, nurturing people into paying customers.
Will your customers respond to written, graphical, video or audio content? Emails? Videos? Whitepapers? Podcasts? Case studies? Advice columns? Infographics? Tweets? Content is as much about format as it is about substance. With so many options and combinations, we help you find the hidden winning solution.
Online marketing tools and strategies can give you a serious leg up on the competition. Digital marketing is affordable, scalable and highly efficient. The trick is in knowing where to start, and how to make it effective. We plan that for you, using all the tricks of the digital trade.
Digital can work for long-term business growth and short-term event-based publicity. It can work as well for a toothpaste manufacturer as it does for a novelist or public speaker. If you need to be seen and heard, a digital strategy gives you the steps to make it happen.
Research & analysis3
Without an effective foundation we can’t move quickly and effectively. To that effect, we need to make sure that your current systems can support your vision and our strategy. Furthermore, we make sure that your customer and marketing data records can be effectively connected to and centralised (if required). At the end of the day, you don’t want to have 8 different systems with 8 different customer databases that need to be combined and centralised down the track. We qualify this at the start and make recommendation accordingly, so no technical / strategic debt is incurred to deal with later.