So you keep a blog. That’s great. Get your thoughts out there. Your well-written blog hopefully covers topics that will draw the interest of readers and intrigue and inform. But what makes a blog SUCCESSFUL? Ah – that comes down to promotion. You want people to actually read your blogs, which will direct traffic towards […]
Website SEO is not something to be messed around with. A business that wants to stay in business can’t afford to treat SEO content as something that an amateur can do. Nor a robot. And yet, every year business owners attempt to get one of their own staff to perform it, if not do it […]
The following is a guest post written by Gretchen from Canva. We are big fans of Canva’s easy to use software and approach to content marketing – so much so that we’ve previously featured them in our content marketing tool. We hope you can weave some of these visual insights into your content strategy. Enjoy! — […]
Not all businesses know it, but content marketing and social media go hand in hand, and they’re mighty important to successful marketing. Every great branding campaign needs quality content backed by kickass social media pages to boost traction. A creative, informative and well-crafted blog is time wasted if your audience never has the opportunity to […]
Steemit is the newest (and youngest) kid on the online social block. In the last two weeks, the Steemit has seen a significant growth (~1000%) – rather impressive feat, to say the least. The site launched in May of this year, but it was only recently that contributor funding was released and the the platform paid equivalent of […]
Are you planning for 2016 yet? We’ve got a series of infographics to show where you’ll see huge content success stories in 2016. And first up are your content marketing tactics. Beyond the obvious, what formats have you looked at for your content? There’s a proven format to suit any business’ strengths. But the best ones might […]
Before I answer this question, let’s make the case for online content marketing specifically. Those who still feel that digital should be playing second fiddle to the traditional marketing channels need to read on… FACT: Australians Love Hanging Out Online Nielsen reports that in June 2015 18.1 million Australians have hit the internet. That’s right […]