Video content has exploded in popularity, and there are plenty reasons why.

Here are just three:

Emotional connections

Video is much more effective than text in creating an emotional connection to your brand. Your audience can see, hear, read and feel your best presentation on a much more personal level. Talking directly, customers can hear emotion in your voice to gauge how well they might like employing your services.

Reach

62% of people report consuming video on some level, as opposed to simply reading text, and this is set to grow further in the future.

People like watching videos. From a home computer, they are willing to click on them and watch far more than they would a text article, and often on a mobile device as well, ideally one that can be watched without sound.

SEO

Video content can be used to great effect in boosting SEO.

Many people have great videos to watch, but fail to capitalize on the SEO power of optimizing their videos. So here are some tips:

How to optimize your video for SEO:

Videos are becoming more and more popular as search results, not just in the video tab, but as search results in general. This means that you need to take the time to put together a proper keyword selection, the same way as you would for any piece of text content.

However, people search YouTube differently than they do on Google, they are searching for something different, so their keyword selection would also be different, and your video naming strategy ought to match their intent.

One of the best things you can try is to type in a keyword that you have in mind, and see what it suggests. This is simple, free, and gives you adequate data to work with. When you find the keywords that head you in the right direction, implement these the same as you would with a text page, utilising the title, tags and metadata.

After you put this together, you want to make sure that you optimize your video content to help in other ways besides SEO. For example, you want to utilise some type of call to action, whether it’s a call to subscribe to your channel or a link to your website.

There are plenty of reasons why so many digital marketing professionals place so much importance on video as a part of their greater strategy. Not only is it possible to reach their audience on a whole different level, but the audience is also more likely to listen to and retain information provided via video than by comparable text.

The tradeoff is that professional video requires a significant investment of money and time. Because of this, you want to make sure that your videos are accompanied by a full website audit. By making sure that the videos themselves and your supplemental content is optimized, you will get the biggest return on your investment in terms of ranking.