Local SEO is a major focus for any small business trying to make a big splash when it comes to their ranking. Basing your keywords around specific local keywords (such as your city, or using the general “near me” phrase) is a great way to help compete against larger companies by targeting a smaller geographic audience. However, in order to reap the full benefits of local SEO, you need to completely commit by taking advantage of resources to help spread the presence of your business. Google My Business is a unique platform that does just that, but not everyone is using it properly. Here’s what you need to know.

What Is Google Local Pack? 

The Google Local Pack (GLP) is the holy grail for local SEO, those first multiple locations you see when searching for a specific business name on your computer or smartphone. When you get past the filters and map, you see other items like the business description.

Why Is GMB Important for Local SEO? 

GMB is key for local SEO because it combines the functionality of the classic business directory with the massive reach of Google. If you have a local business that spreads through word of mouth, the first course of action people will have is Googling it anyway.

Creating a GMB listing allows you to control the information that’s out there, and have a useful, high-ranking page for business info.

How Can I Pass The Postcard Verification of Address? 

In order to have your business and edits displayed, you need to verify your listing with Google. The easiest way to do this is by applying to get verification by mail. Google will send you a postcard with a code you can enter so your listing goes live.

How Can I Improve My Ranking? 

Here are some basic tips to help explain how you can develop your GMB ranking.

1. Complete all the information. Be sure that you fill out every single piece of relevant information on the profile. Google prioritizes more useful content, and this is no exception. In addition, it makes it a lot easier for your potential customers to get the information they need.
2. Add more quality photos and videos. High-quality multimedia improves the image of your business to others.
3. Encourage clients to leave reviews. Since a GMB listing is one of the first things people will find when searching for your business, reviews here can help create a strong narrative. 
4. Leverage GMB posts. Be sure to feature your posts in other media or marketing.
5. Use questions & answers feature. Like social media or other forms of digital marketing, GMB allows you to contact your potential customers, so be sure to take advantage. If you’re struggling to keep track of different questions as they come in, consider using an alert scheduler to remind you to keep checking.

How Do I Link AdWords To Google My Business? 

Linking AdWords to GMB allows you include your location info in your ads, providing for more potential local customers. This is done by making sure both accounts have the same email. From there, in the Account Access section in Google Ads, go to Ads and Extensions, create an Extension, and set it for GMB.

Taking the time to put your business in Google Maps, invest in paid ads, and marketing phone calls, all work well in driving people to your site. However, a site that is poorly optimized is only going to end up diminishing your investments in these areas. To help launch from a strong Google My Business page, be sure to compliment them with a full website audit from a qualified SEO provider.