Customers are changing. You just can’t reach them in the way you used to.

Interruptive advertising is losing its influence. You want to capture the attention of people who are already interested in your product category.

Inbound marketing intersects with the decision-making process by exposing customers to your brand when they’re open to information.

References:

52% of Australian 14-29 year olds don’t watch free or pay TV AT ALL. (Ipsos 2015)

36% of companies identify their biggest challenge today to be producing engaging content. (Marketo 2015)

The average consumer identifies that product websites are more influential on their purchasing behaviour than any form of print advertising. (Deloitte Media Consumer Survey 2014)

Consumers identify search engine advertising to be the most influential online advertising form (Deloitte Media Consumer Survey 2014)