Victorian Training Select

Strategy / Web Design & Development

Overview

VTS is designed to provide a secure, obligation-free online environment for Victorian employers to anonymously post their training needs & for Registered Training Providers (RTOs) to respond with responses in a standard format that can be easily compared by the business. The business is then free to follow up as many of the responses as they choose offline.

Objectives / Market drivers

A key barrier to effective training market function – SMEs do not understand their level of influence in the system, hence do not get the best outcomes from training & do not effectively communicate their requirements into the market. Supply of training is therefore not neccessarily responding to the requirements of the employers. The system is designed to eanble the employers to realise & employ their influence within the training marketplace, hence increasing the responsiveness of the market. The system will also address a common complaint from employers that they are harassed by cold call narketing for inpapropriate training options.

HOW DID WE GET THERE?

1. Persona definition

In order to arrive at a common understanding of the system users, we go through a persona definition process. Having a clear understanding of who the users are & agreeing it with all involved parties results in a product that is user oriented and is more likely to be successful.

The persona definition process starts with an interview of key stakeholders and actual customers (if feasible). The information received is then qualified by our own research in the public domain, including competitor comparison and publicly available media profiles (i.e. via Google Display Network, Facebook Ads, etc).

persona-definition

2. Group co-creation workshops

We held a number of interactive whiteboard workshops to identify key user & administrator functions, as well as the immportance & order in which they are presented to the user. It was also key to confirm business objectives as well as goals to measure effectiveness & ROI.

workshops-picture

3. Information architecture

Multiple rounds of high fidelity wireframes were created for rapid iteration & confirmation of functions / screens. Wireframes were created both for larger screens & small mobile screen due to different function sets being available on different size screens.

information-architecture

4. Prototype remote usertesting

Before design phase was commenced, two rounds of remote user testing were carried out, specific to each user persona. One for business & one for training organisations. An interactive, clickable prototype was created, along with specific user scenarios. A user test was then remotely sent out to existing database & over the course of 3 weeks the prototype was tracked & measured against set scenarious that needed to be completed. An indepth report was then created to report findings, provided feedback and following recommendations.

remote-usertesting

5. User interfacedesign

User interface for large & small screen sizes was then developed inline with the overall DEECD styleguide. The interface had to be inventive & at the same time conforming to existing style & tone of voice that exists within the Department.

interface-design