Case Study: Coolon LED Lighting

Traffic Generation / Web Design & Development

The challenge

The team at Coolon came to us with the need for a pixel perfect website & superior information architecture. On top of that Coolon’s existing site was well ranked within search engines, hence it was paramount to retain and increase the search ranking positions.

The insights & solution

As the 1st point of call we held a number of focus groups with the business stakeholders to identify both the detailed business requirements as well as user needs & desires.

The company has 3 major arms to the business – Architectural, Industrial & Commercial. As a result of the workshops, we recommended filtering down the offer to only 2 categories – Architectural and Industrial and executing them via 1 website, rather than 2 (originally proposed by the business).

As a way to differentiate between the 2 arms of the business – a color code was introduced to denominate each category. Furthermore a key feature required by the client were the detailed, interactive product fact pages to be accessible against each product. It was the latter requirement that presented the biggest challenge as the CMS system of choice here (Adobe BusinessCatalyst) was pushed to the architectural limits from the backend management perspective.

In the end a fantastic online website was delivered, that not only matched but exceeded client’s requirements and improved the previously existing Search Engine rankings.