Video content has exploded in popularity, and there are plenty reasons why. Here are just three: Emotional connections Video is much more effective than text in creating an emotional connection to your brand. Your audience can see, hear, read and feel your best presentation on a much more personal level. Talking directly, customers can hear emotion…
Many companies now love the idea of social media marketing. In particular, they look at other companies having their “viral moment” and want to be that runaway hit that they heard about. And glorious it is to hit that sweet note. But companies rarely achieve success through only one channel, and with…
Website SEO is not something to be messed around with. A business that wants to stay in business can’t afford to treat SEO content as something that an amateur can do. Nor a robot. And yet, every year business owners attempt to get…
Digital marketing is perhaps the most important tool in the modern age. Particularly in e-business, where the stakes for SEO visibility are highest. For any company, a business site enables you to explain to customers what you are about, why they should work with you, how this will be of benefit to them, and clearly informs them of the next action they should take to make it happen. Diverse People Working And Marketing ConceptIf the website doesn’t function, a physical company…