Customers are changing. You just can’t reach them in the way you used to. Interruptive advertising is losing its influence. You want to capture the attention of people who are already interested in your product category. Inbound marketing intersects with the decision-making process by exposing customers to your brand when they’re open to information. References: […]
People love their smartphones. Every year the percentage of internet usage from mobile devices increases significantly. In 2014, over 50% of online searches were from mobile devices. By the end of 2015, this number may be close to 60%! This means that for many businesses, the mobile version of your site is used just as […]
So you’re thinking about investing in marketing automation software and decided to take a closer look at InfusionSoft. You probably run a Small/Medium Enterprise (SME) and want to know if Infusionsoft ticks all of the boxes. And, if you’re like many SME business owners, you already have a marketing process that partly works, but you […]
Google My Business is the consolidation of Google Places for Business and Google+ Local. The aim is to provide one product for business owners to manage their business presence on Google. Essentially, if you run business that requires local SEO, then you should become acquainted with Google My Business. I understand if you’re confused, and […]