It’s now been well established that content marketing is an aspect of marketing that you need to direct your efforts towards, no matter how big or small. You do your research, find your content but how do you make it interesting and easy for your readers to digest? You have to make it exciting. The […]
Are you planning for 2016 yet? We’ve got a series of infographics to show where you’ll see huge content success stories in 2016. And first up are your content marketing tactics. Beyond the obvious, what formats have you looked at for your content? There’s a proven format to suit any business’ strengths. But the best ones might […]
Before I answer this question, let’s make the case for online content marketing specifically. Those who still feel that digital should be playing second fiddle to the traditional marketing channels need to read on… FACT: Australians Love Hanging Out Online Nielsen reports that in June 2015 18.1 million Australians have hit the internet. That’s right […]
It’s pretty clear that businesses need to be accessible on the go. Mobile-friendly websites provide an improved user experience, better Google search rankings, broader accessibility and the branding value of being up-to-date. Google is now seeing more than 50% of searches come from mobile devices. It’s pretty important to cater to mobile browsing. But when […]