Email marketing is perhaps one of the longest-lived digital marketing strategies, and if you look at your inbox on any given day, you can see that it’s still alive and well. However, chances are that you don’t necessarily spend a lot of time looking at those emails, which may raise the question as to whether […]
In the initial press release announcing the advent of Google BERT, Google noted that as many as 15% of the queries they got on a daily basis were on topics that were new to the system. With this in mind, it’s easy to understand while Google keeps iterating on improving its algorithms to try and […]
Why is everyone and their grandparents writing about content re-optimization? It’s been the fastest technique for improving rankings and driving more traffic for us.
Local SEO is a major focus for any small business trying to make a big splash when it comes to their ranking. Basing your keywords around specific local keywords (such as your city, or using the general “near me” phrase) is a great way to help compete against larger companies by targeting a smaller geographic […]