In the initial press release announcing the advent of Google BERT, Google noted that as many as 15% of the queries they got on a daily basis were on topics that were new to the system. With this in mind, it’s easy to understand while Google keeps iterating on improving its algorithms to try and […]
Local SEO is a major focus for any small business trying to make a big splash when it comes to their ranking. Basing your keywords around specific local keywords (such as your city, or using the general “near me” phrase) is a great way to help compete against larger companies by targeting a smaller geographic […]
AI assistants like Siri and Alexa are gaining prominence not just in business settings, but in everyday homes. As these tools start to become more and more common, Google has begun to invest a lot in terms of voice search SEO. This means that digital marketers and business owners need to do the same, to […]
Many companies now love the idea of social media marketing. In particular, they look at other companies having their “viral moment” and want to be that runaway hit that they heard about. And glorious it is to hit that sweet note. But companies rarely achieve success through only one channel, and with…
Website SEO is not something to be messed around with. A business that wants to stay in business can’t afford to treat SEO content as something that an amateur can do. Nor a robot. And yet, every year business owners attempt to get…
Digital marketing is perhaps the most important tool in the modern age. Particularly in e-business, where the stakes for SEO visibility are highest. For any company, a business site enables you to explain to customers what you are about, why they should work with you, how this will be of benefit to them, and clearly informs them of the next action they should take to make it happen. Diverse People Working And Marketing ConceptIf the website doesn’t function, a physical company…
Have you noticed anything on your desktop lately when performing a Google search? Perhaps it’s looking a little bare? Or perhaps you barely even noticed because you only ever use your phone to use Google. For those of you trying to keep up with Google, it’s been a bit of a rollercoaster. The search engine […]
It’s pretty clear that businesses need to be accessible on the go. Mobile-friendly websites provide an improved user experience, better Google search rankings, broader accessibility and the branding value of being up-to-date. Google is now seeing more than 50% of searches come from mobile devices. It’s pretty important to cater to mobile browsing. But when […]
Customers are changing. You just can’t reach them in the way you used to. Interruptive advertising is losing its influence. You want to capture the attention of people who are already interested in your product category. Inbound marketing intersects with the decision-making process by exposing customers to your brand when they’re open to information. References: […]
If you are looking for ways to cut up your expenses on marketing and advertising, online marketing is a good choice. With online marketing, your company can increase its exposure to consumers without spending thousands…