In marketing, you always want to know what the customer is saying about you. Some companies fail because they have a radically different concept of their self-image versus what the customer is actually perceiving. That’s why it’s important to keep an eye on the channels they use to see where your company is mentioned, both […]
Being a good advertiser means having all the methods on hand to reach your audience. This means that you can’t take a one-size-fits-all method, as what will reach an American consumer likely won’t be as effective with an Australian consumer. As a result, you need to find a way to get your ad materials in […]
Our work as marketers has transformed drastically in the space of a month. Today, we’re grateful to welcome our good friend Rand to talk about a topic that’s been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory. We hope you’ve […]
2020 is fully underway, and we’re seeing a lot of key parts of the digital work going through changes driven both by technology as well as the evolving needs of different customer bases. SEO is no different. As SEO standards and how customers look for content changes, something that seemed perfectly designed for a top […]
In the initial press release announcing the advent of Google BERT, Google noted that as many as 15% of the queries they got on a daily basis were on topics that were new to the system. With this in mind, it’s easy to understand while Google keeps iterating on improving its algorithms to try and […]
Local SEO is a major focus for any small business trying to make a big splash when it comes to their ranking. Basing your keywords around specific local keywords (such as your city, or using the general “near me” phrase) is a great way to help compete against larger companies by targeting a smaller geographic […]
AI assistants like Siri and Alexa are gaining prominence not just in business settings, but in everyday homes. As these tools start to become more and more common, Google has begun to invest a lot in terms of voice search SEO. This means that digital marketers and business owners need to do the same, to […]
Many companies now love the idea of social media marketing. In particular, they look at other companies having their “viral moment” and want to be that runaway hit that they heard about. And glorious it is to hit that sweet note. But companies rarely achieve success through only one channel, and with…
Website SEO is not something to be messed around with. A business that wants to stay in business can’t afford to treat SEO content as something that an amateur can do. Nor a robot. And yet, every year business owners attempt to get…
Digital marketing is perhaps the most important tool in the modern age. Particularly in e-business, where the stakes for SEO visibility are highest. For any company, a business site enables you to explain to customers what you are about, why they should work with you, how this will be of benefit to them, and clearly informs them of the next action they should take to make it happen. Diverse People Working And Marketing ConceptIf the website doesn’t function, a physical company…