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Tag Archives: search engine marketing

Non-Google Link Strategy: An Example of Stealth Link Marketing Leave a comment Read more »

Non-Google Link Strategy: An Example of Stealth Link Marketing

Posted on 01/03/2012 by Val Melamed
Posted in online marketing, search engine optimisation, SEO Tagged ,

To begin, let’s rid ourselves of the term “link builder.” Link building is a terribly inaccurate description of the approaches that savvy link developers and link marketers can use for generating links to client’s content.

For the remainder of this column, let’s forget the search engines exist, or say for the sake of argument that you already have number one rankings at Google, so you don’t need any more links for rank, you want links for direct click traffic which has a chance at converting into business.

Most People Rely on Search Engines to Find Local Businesses [Study] Leave a comment Read more »

Most People Rely on Search Engines to Find Local Businesses [Study]

Posted on 22/12/2011 by Val Melamed
Posted in Search marketing, SEO Tagged ,

The pew internet survey found that people search more online using search engines to find local businesses than newspapers.

Social SEO – Facebook & Twitter Best Practices Leave a comment Read more »

Social SEO – Facebook & Twitter Best Practices

Posted on 22/12/2011 by Val Melamed
Posted in Search marketing, SEO, Social media Tagged ,

Social media and search engine marketing share a two way street of influence. Social media assets have reached enough critical mass to rank on the first page of search results, as well as directly contribute to the search engine marketing ranking of your website pages.

The Importance of Google PageRank - A Guide For Small Business Owner Leave a comment Read more »

The Importance of Google PageRank – A Guide For Small Business Owner

Posted on 10/08/2011 by Val Melamed
Posted in online marketing, search engine optimisation, SEO Tagged , , ,

If you’ve spent time (or are simply curious) about online marketing, then the topic of search engine optimization (SEO) usually comes up.  And, no discussion of search engine anything is complete these days without some mention of Google.  This article provides a brief overview of how…

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Google changes SEO game once again with home page screenshot previews

Posted on 10/11/2010 by Val Melamed
Posted in Search marketing Tagged ,

Online businesses are being warned to prepare to change their SEO strategies yet again, with Google launching another update for its search results page which allows users to view a quick preview screenshot of every listed site.
Experts warn this change could actually alter how businesses approach online search rankings, but also impacts design. The feature comes after Google has introduced both the Instant and Google Places updates in an attempt to pack in as much information as possible into the home page.

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