No marketing department has infinite time or money. We are constantly refining our answer to the question “What is the best way to spend our time and money?” And we do that: When we’re building a media plan When we measure campaign results As we…
Contacting the media with a news story is not the only way to achieve massive exposure for your business and profile. There are tons of other ways to attract media attention and also that of your desired audience directly. Exposure From A Televised Event Over the past…
Does your company sell to other businesses? In that case, make sure you read the latest copy of the Australian Bureau of Statistics’ Australian Business Entries and Exits. For one, it gives you an idea of the size of the business marketplace in Australia. And…
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