I have been mulling over the firestorm of response I have received from ‘The Death of SEO: The Rise of Social, PR, and Real Content’ article that went up at noon on the 20th of July and trended to #1 on Forbes for several days while I was on vacation (keeping me up well past

Social media has moved on beyond simple status updates and random reposting of other posts. There are now hundreds of social networks and new ones are being born every day. Which one is right for you and when and how should you use them? The obvious place to start is by mastering the obvious –

Google+ has just introduced its very own official Page guide for the brand new Google+ Pages revealed just yesterday. Through this new landing page, potential brands can easily register for a Google+ Page while studying up on how they can share, promote and measure the effectiveness of their unique content on the platform. Why do Google+ Pages

“Oh God, it’s here! Hooray! Hooray… so… uh… what do we do with it?” There’s been no doubt that the arrival of Google+ has electrified social media nerds the world over, but what does having a profile, or “page” or location or whatever, actually do for your business? It’s hard to imagine it would when

Google has been trying over the past year to inject some social networking DNA into the company by building social aspects into some of its services — and launching new services such as Google Buzz — in an attempt to keep up with the growth of Facebook, but so far its efforts have not had much effect. Piper Jaffray analyst Gene Munster now says that the web giant has “given up on social,” because it realizes it doesn’t stand a chance of actually competing with Facebook. The problem with doing this, as the analyst notes, is that as advertisers continue to chase the social graph, Google will have very little to offer them.