Case Study: Radius SuburbStrategy / Traffic Generation / Web Design & Development
When Printforce approached Grid Concepts – Radius product had 2 sub products (Suburb and Campaign), that were confusing to the user & thus resulted in poor uptake. Furthermore, fragmented visual journey through the site lead to extremely high fallout rate prior to conversion to a sale.
The insights & solution
Once we took on this challenge spent time time interviewing and holding focus groups with potential users & key stakeholders. With their insights, the team immediately recommended separating the 2 sub products into its own separate destinations, in order to tell a simple, convincing story for each product. Armed with an approval from the Client the team was then able to formulate a set of information & design goals to transform the experience for the potential prospect and existing user. As part of the improved user experience we:
- Retold the story via restructuring the existing content and creating new. That in turn raised the value of the product, thus improving the pricepoint 3-fold.
- Information flow of user interactions was restructured around the key call to actions, thus dramatically reducing shopping cart abandonment
- We collaborated with the Printforce technical team, delivering the entire presentation layer for them and supported them through the integration process