Case Study: Kool Kidz Retargeting

Marketing Automation / Traffic Generation

The challenge

Based on our monthly Analytics reviews with Kool Kidz we understood that a lot of the new visitors to the site would not convert into an inquiry or a measured action that we envisaged. So we needed a way to bring the first time visitors back to the site, after they have left it.

 

The insights & solution

There is now a number of media publishers that allow to retarget a website user, after they have left your site and entered theirs. So essentially they will see your branded ad, upon clicking which the user will  be returned to a specific page on your  site. This simple tactic has allowed us to increase inquiry conversion by nearly six-fold!

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