Measurement & Optimisation
We help businesses understand whether their content marketing works. We join the dots across the multi-channel prospective user experience. It’s key to understanding, learning & improving content marketing performance.
Marketing scorecards allow businesses to compare all marketing channels in terms of effectiveness and ROI side by side. Typically, this will include channels mapped along with the spend, number of leads and cost per lead delivered.
This allows us to sit down collectively on a monthly basis and assess which marketing channels should be invested into and which need to be reassessed.