A long term marketing approach, designed to drive qualified prospects through your conversion funnel.
Organic search (SEO)1
Search Engine Optimization (SEO) is not a magic bullet. You can’t game the system, buy or cheat your way to the top of the search results page. It’s that high barrier to entry that makes SEO one of the most profitable long-term sales strategies. Customers trust organic results. And your competitor can’t just snatch away your position. Although the climb to the top of Google takes time, the rewards are worth it.
Increasingly your customers do the research online, before they buy from you. It is then paramount to have a squeaky clean online reputation or in most cases your 1st page of Google search results, when they search by your brand name or via your personal details. If you reputation is not up to scratch – all the hard work you have put into building up your products or services will be for nothing, as the prospect may not even reach your site & instead switch to a competitor.
In 1895, John Deere launched their own branded magazine called Furrow that taught farmers how to become more profitable. As it turns out, giving free advice is good for business. It’s a simple premise that works: give your prospects meaningful and useful content and in return they will offer their loyalty and attention.
Social media is the most hyped and oversold of all digital channels. If you are looking for a magic viral pill, then you will be disappointed. There are no short cuts. But when it comes to building an audience of loyal customers, amplifying your content, and gathering data to create better marketing, social will always be king.
We have the tools to piggy back off largest online publications in the country or for that matter globally & promote our content within them. Our content will be served contextually on the publication’s pages. For example if someone is reading a story within The Age about falling interest rates, an article that is sitting on your website on a similar subject can be suggested to the prospective customer. Very effective for those with a robust content marketing strategy, looking for new ways to distribute their content.