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Category Archives: SEO

Non-Google Link Strategy: An Example of Stealth Link Marketing Leave a comment Read more »

Non-Google Link Strategy: An Example of Stealth Link Marketing

Posted on 01/03/2012 by Val Melamed
Posted in online marketing, search engine optimisation, SEO Tagged ,

To begin, let’s rid ourselves of the term “link builder.” Link building is a terribly inaccurate description of the approaches that savvy link developers and link marketers can use for generating links to client’s content.

For the remainder of this column, let’s forget the search engines exist, or say for the sake of argument that you already have number one rankings at Google, so you don’t need any more links for rank, you want links for direct click traffic which has a chance at converting into business.

Most People Rely on Search Engines to Find Local Businesses [Study] Leave a comment Read more »

Most People Rely on Search Engines to Find Local Businesses [Study]

Posted on 22/12/2011 by Val Melamed
Posted in Search marketing, SEO Tagged ,

The pew internet survey found that people search more online using search engines to find local businesses than newspapers.

Social SEO – Facebook & Twitter Best Practices Leave a comment Read more »

Social SEO – Facebook & Twitter Best Practices

Posted on 22/12/2011 by Val Melamed
Posted in Search marketing, SEO, Social media Tagged ,

Social media and search engine marketing share a two way street of influence. Social media assets have reached enough critical mass to rank on the first page of search results, as well as directly contribute to the search engine marketing ranking of your website pages.

Creating Win-Win Link Building Scenarios Leave a comment Read more »

Creating Win-Win Link Building Scenarios

Posted on 22/12/2011 by Val Melamed
Posted in Search marketing, SEO Tagged ,

For those of us who have spent the past several years conducting competitive search engine marketing analysis, a few indefatigable qualities dominate a page’s likelihood to rank highly in search engines. Read on to find out more.

The Importance of Google PageRank - A Guide For Small Business Owner Leave a comment Read more »

The Importance of Google PageRank – A Guide For Small Business Owner

Posted on 10/08/2011 by Val Melamed
Posted in online marketing, search engine optimisation, SEO Tagged , , ,

If you’ve spent time (or are simply curious) about online marketing, then the topic of search engine optimization (SEO) usually comes up.  And, no discussion of search engine anything is complete these days without some mention of Google.  This article provides a brief overview of how…

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How businesses can take advantage of the Google Caffeine search index

Posted on 10/06/2010 by Val Melamed
Posted in search engine optimisation, SEO Tagged

Businesses constantly updating their websites with new content will be the main beneficiaries of Google Caffeine, which will add sites to the search index merely seconds after they are uploaded, SEO experts say.
But SMEs don’t need to change their SEO strategies dramatically to take advantage of the new program, as it only affects the speed at which pages are uploaded and not the order in which they are ranked.
Google introduced its Caffeine update last year, but that was only for testers and now the new index is being rolled out for all users worldwide. It should be live over the next few days.
In a blog post, Google software engineer Carrie Grimes explained the new index was a response to more “real-time” pages being updated constantly, like news, forum posts and updates on sites like Facebook and Twitter. These sites are being updated by the second with new user content.
The Google Caffeine update will mean a user can search for new content just seconds after that content has been uploaded.

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