The four categories of retail shoppers and how you can target them
Australian retailers are falling behind when it comes to identifying who actually make up their customer base, a new survey reveals, and should instead be analysing which of four shopper categories make up their target market.
Retail expert Selma Mehmedovic from the Monash University Centre of Retail Studies says the centre’s new survey reveals customers can be separated into four categories, and businesses need to start identifying where their customers fit.
