Email Marketing Increases Likelihood to Purchase by 50%
The email branding survey, which builds on a 2005 Epsilon study, explores the impact of permission-based email marketing as well as specific vertical product categories, including financial services, retail, CPG, and pharmaceuticals/healthcare, MarketingCharts reports.
Epsilon found that permission-based email marketing campaigns extend far beyond e-commerce transactions and also have a significant impact on purchasing behavior and consumer loyalty in the brick- and-mortar world.Key study findings:
> 57% of consumers feel they have a more positive impression of companies when they receive email from them.
> 40% said that simply receiving email has a positive impact on their likelihood to make a future purchase a company.
> 71% remember email communications when making purchases at the sending company’s web site.
> 50% said they’re more likely to buy products from companies who send them email, whether their purchases are online or at a place of business.
> One-third said they usually visit sites directly instead of clicking on an email link.
