Most People Rely on Search Engines to Find Local Businesses [Study]
The pew internet survey found that people search more online using search engines to find local businesses than newspapers.
The pew internet survey found that people search more online using search engines to find local businesses than newspapers.
Social media and search engine marketing share a two way street of influence. Social media assets have reached enough critical mass to rank on the first page of search results, as well as directly contribute to the search engine marketing ranking of your website pages.
For those of us who have spent the past several years conducting competitive search engine marketing analysis, a few indefatigable qualities dominate a page’s likelihood to rank highly in search engines. Read on to find out more.
Google+ has just introduced its very own official Page guide for the brand new Google+ Pages revealed just yesterday. Through this new landing page, potential brands can easily register for a Google+ Page while studying up on how they can share, promote and measure the effectiveness of…
This guest post is by Farnoosh Brock of Prolific Living. I thought I had my social media game covered on all fronts: Twitter, check. Facebook, check. Even Skype, which I like to include as a necessary tool for connecting real-time, check-check! Until I realized that I…
When it comes to marketing strategies, content marketing has just been crowned king, far surpassing search engine marketing, public relations and even print, television and radio advertising as the preferred marketing tool for today’s business-to-business entrepreneur. Late this summer, HiveFire, a Cambridge, Mass.-based internet marketing software…
No marketing department has infinite time or money. We are constantly refining our answer to the question “What is the best way to spend our time and money?” And we do that: When we’re building a media plan When we measure campaign results As we…
“Oh God, it’s here! Hooray! Hooray… so… uh… what do we do with it?” There’s been no doubt that the arrival of Google+ has electrified social media nerds the world over, but what does having a profile, or “page” or location or whatever, actually do…
Contacting the media with a news story is not the only way to achieve massive exposure for your business and profile. There are tons of other ways to attract media attention and also that of your desired audience directly. Exposure From A Televised Event Over the past…
If you’ve spent time (or are simply curious) about online marketing, then the topic of search engine optimization (SEO) usually comes up. And, no discussion of search engine anything is complete these days without some mention of Google. This article provides a brief overview of how…